Why Sora 2 for E‑commerce

In e‑commerce, videos must convert. With world‑modeling, Sora 2 keeps materials, lighting, and motion physically plausible and consistent across longer shots, making it ideal for scalable, controllable, and A/B‑friendly assets.

Use cases (priority):

• PDP loops: crisp material/feature highlights, colorway switches
• Vertical ads (9:16): UGC/hosted styles for feeds and live funnels
• Hero/landing (16:9): campaign intros and banners
• Social seeding & retargeting: one concept, multi‑cut exports per channel

Shot Library (What To Make)

• Packshot: slow push‑in/orbit/turntable; emphasize logo, edge highlights, reflections
• Lifestyle: real/semi‑real scenes with wind/water/cloth for realism
• Macro details: brushed metal, leather grain, glass refraction, emissive displays
• Colorways: switch SKUs in one steady setup; sync with captions

Prompt Templates (Text‑to‑Video)

Scene: seamless cyclorama or minimal set (e.g., white/gray)
Subject: {Product} with {core material/USP}
Camera: steady/slow push/orbit, 35mm or 85mm, shallow DoF, light foreground occlusion
Lighting: side + rim light, slight volumetrics; natural metallic highlights / glass refraction
Style: clean commercial, photoreal, cool cinematic grade
Composition: rule of thirds or centered symmetry; negative space for copy
Pacing: steady + slow push; end on logo/USP close‑up
Aspect: 16:9 (hero), 9:16 (feed)

Example (headphones, 16:9):

Black‑and‑gold wireless headphones on a gray set; steady push from medium to close‑up, 35mm shallow DoF;
Natural metal edge highlights and glass reflections; clean commercial style, cool tone;
Rule‑of‑thirds with right‑side negative space; end on logo freeze; 16:9.

Prompt Templates (Image‑to‑Video)

Use the uploaded product image; keep appearance and materials consistent;
Camera pushes from medium to close‑up (or slight orbit), subject always sharp;
Emphasize metallic/glass/leather highlights and reflections; slight dynamic bokeh in background;
Clean commercial style, cool tone; steady pacing; end on logo/USP close‑up; 9:16.

Brand Consistency & Scale

• Fix keywords: brand color, material terms, lighting pattern (e.g., side + rim, clean commercial)
• Camera/composition: same slow push/orbit and thirds/symmetry for multi‑SKU cohesion
• Copy/captions: reserve negative space; unify font and motion templates
• Aspect & export: deliver 16:9, 9:16, 1:1 for cross‑channel reuse

Workflow (On Our Platform)

1. Register → open Text‑to‑Video or Image‑to‑Video
2. Pick aspect (16:9/9:16/1:1), paste template and adapt
3. First pass for direction check (short, simplified)
4. Iterate by changing one variable: lighting/camera/composition
5. Finish in your NLE: music, captions, transitions, end cards

QA Checklist (Before Publish)

• Appearance lock: logos and key edges stable across variants
• Highlights/reflections: add side/rim/volumetrics if metal/glass pops or flickers
• Camera & pacing: keep steady/slow push; avoid stray fast motion
• Information hierarchy: early USP reveal, reserved caption space

Advanced Snippets (Copy/Paste)

• Turntable (packshot):

{Product} on a turntable; steady camera, product rotates 360° slowly;
Natural highlights/reflections; clean commercial; end on logo; 16:9.

• Colorways (multi‑SKU):

Same setup, color shifts black‑gold → silver‑white → blue in sequence;
Sync with caption beats; cool commercial grade; end on logo; 9:16.

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Scale your product videos today:

• Create: Text‑to‑Video
• Animate posters: Image‑to‑Video